| نویسنده: | |
|---|---|
| گوینده: | Malcolm Gladwell |
| مدت: | 7 hours and 44 minutes |
| زبان: | English |
کتاب Blink ، در مورد انتخاب هایی که به نظر می رسد در یک چشم بر هم زدن انجام می شوند اما در واقع اصلا به آن آسانی که به نظر می رسند نیستند. چرا برخی از افراد تصمیم گیرنده هایی درخشان هستند ، در حالی که دیگران به طور مداوم از تصمیم گرفتن ناتوان هستند؟ چرا برخی افراد از غریزه ی خود پیروی می کنند و پیروز می شوند ، در حالی که عده ای دیگر در نهایت دچار خطا می شوند؟ چگونه واقعا مغز ما در دفتر ، کلاس ، آشپزخانه و اتاق خواب کار می کند؟ و چرا بهترین تصمیمات اغلب آنهایی هستند که توضیح آنها برای دیگران غیرممکن است؟
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
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